♦ Vancouver Opt-In Email Marketing - Vancouver Web Marketing

• Vancouver Email Marketing Services

One of the most effective web marketing tools available is targeted direct email marketing. Effective opt-in or double opt-in email marketing offers your Vancouver, Greater Vancouver or Vancouver Island business an excellent method to both increase sales and build customer loyalty.

♦ What Exactly Is Email Marketing?

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a prospective or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust and brand awareness. Email marketing can be done to either cold lists or current customer databases.

There are three (3) basic types of email marketing:

• Sending direct promotional emails to acquire new customers or persuade existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance your client relationship
• Placing your marketing message or advertisement in emails sent by other people

Unfortunately, email marketing seems to have gained a bad reputation. Many companies think if people see an email which isn't from someone they know, they will immediately consider it spam and delete it. While this may be true in certain circumstances, we know how to help you make email marketing work for your company.

♦ Advantages of Email Marketing

• Inexpensive

  communicating via email has many of the advantages of traditional direct mail but with much lower costs

• Quick & Fast

  should the need arise, you can get a message out to your entire list very quickly

• Ease of Use & Simplicity

  for your marketing to be successful, it has to be easy for the recipient as well as yourself - email is simple

• Personalization

  the more information you collect, the more messages can be tailored and personalized to their recipients

• Virality

  it's easy for people to forward your message on to others, spreading your message further than imagined

• Tracking

  from how many emails were opened to each individual clicked link can be tracked

• Testing

  you can test different subject lines, calls to action, image use, etc. to further improve your results

• Opt-In

  most importantly, the best email lists are always opt-in - permission is powerful - never underestimate it

With email marketing, you are able to track all sorts of data that can help you not only run your business more effectively, but also determine how well your campaigns are doing.

♦ Disadvantages of Email Marketing

• Burning Your List

  too many messages, too often, or bad content to sales ratio and you could find your email list burned

• Breaking The Law

  due to nasty spammers there are very strict laws around the world and it is quite easy to break them

• Branding Yourself As A Spammer

  even the best lists will get marked as spam occasionally because, well... people are people

• Alienating Readers

  remember your list is comprised of human beings - not every email requires an URGENT call to action

• Delivery Issues

  as people become more and more spam sensitive, more and more innocent emails land in junk mail folders

Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well.

Getting Started With Email Marketing

The first thing to do is start thinking of what you feel is unique about your website and putting that in writing. Why would people want to visit your site and not any of the dozens of other sites your competitors have up? How is your website or your content so different? A web marketer would call this your unique value proposition.

You have a product or service to sell, a website to promote it, and a fantastic write-up.

The next half of your email marketing process is to find out where and how to publicize your site. Whether you need help with target market segmentation strategies, product or service positioning, email list acquisition or double opt-in process design and development for your website, let Digital Diamond Web Media help you with your email marketing campaign strategies.

♦ Choosing To Use Our Vancouver Email Marketing Services

With the help of our Vancouver email marketing team, we can develop an effective method to reach your target market as well as stay connected with your existing customer base.

Through efficient use of email marketing, you can retain current clients while testing new markets. You can easily monitor how effective a marketing campaign is, and note your return on investment is substantially higher than with other, more traditional, marketing campaigns.

Let our Vancouver email marketing team help guide your customers to you again and again with an effective campaign — call 604.540.2348 or email us!