One of the most effective web marketing tools available is targeted direct email marketing. Effective opt-in or double opt-in email marketing offers your Vancouver, Greater Vancouver or Vancouver Island business an excellent method to both increase sales and build customer loyalty.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a prospective or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust and brand awareness. Email marketing can be done to either cold lists or current customer databases.
There are three (3) basic types of email marketing:
Unfortunately, email marketing seems to have gained a bad reputation. Many companies think if people see an email which isn't from someone they know, they will immediately consider it spam and delete it. While this may be true in certain circumstances, we know how to help you make email marketing work for your company.
With email marketing, you are able to track all sorts of data that can help you not only run your business more effectively, but also determine how well your campaigns are doing.
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well.
The first thing to do is start thinking of what you feel is unique about your website and putting that in writing. Why would people want to visit your site and not any of the dozens of other sites your competitors have up? How is your website or your content so different? A web marketer would call this your unique value proposition.
You have a product or service to sell, a website to promote it, and a fantastic write-up.
The next half of your email marketing process is to find out where and how to publicize your site. Whether you need help with target market segmentation strategies, product or service positioning, email list acquisition or double opt-in process design and development for your website, let Digital Diamond Web Media help you with your email marketing campaign strategies.
With the help of our Vancouver email marketing team, we can develop an effective method to reach your target market as well as stay connected with your existing customer base.
Through efficient use of email marketing, you can retain current clients while testing new markets. You can easily monitor how effective a marketing campaign is, and note your return on investment is substantially higher than with other, more traditional, marketing campaigns.
Let our Vancouver email marketing team help guide your customers to you again and again with an effective campaign — call 604.540.2348 or email us!
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