This day and age, with billions of web pages indexed by search engines and millions more being added daily, simply designing an eye-catching website is no longer good enough. To drive traffic to your Vancouver, Greater Vancouver or Vancouver Island website, it is essential that an effective web-site marketing strategy be developed and implemented.
At the root of every successful web marketing strategy is search engine optimization - the manipulation of web site content to increase web visitor counts by ranking exceptionally high in search engine results specifically for keywords directly related to your business, product and/or service.
Search engine optimization (SEO) is the improvement of a website's or a web page's visibility in search engine results pages (SERPs). The sooner you appear in search results, and the more frequently a website appears in search results, the more visitors it will receive from the search engine's users. Search engine optimization considers how search engines function, how and what people search for, the actual search terms or keywords used, and which search engines are preferred by their targeted audience.
Optimizing your website will likely involve editing content as well as HTML and associated coding in order to both increase relevance to specific keywords and to remove any barriers to the indexing activities of search engines.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting which provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
At Digital Diamond Web Media, search engine optimization is considered one of the cornerstones of online success. It is the foundation upon which the rest of your web marketing efforts' success depends.
Our search engine optimization strategy involves running analyses, meeting optimization check-points and implementing upgrades and changes, some of which include...
At Digital Diamond Web Media, we are thorough with our Vancouver search engine optimization solutions.
Our Vancouver search engine optimization team looks at everything from your website's HTML structure, tag usage and code integration to your website's menu or navigation system implementation to your website content's phraseology, word-count and keyword or key-phrase density.
All activities focus on changes and updates to be implemented to help you reach first page results.
Recently 'Yahoo Analytics' announced they will close for new websites on October 31st, 2012.
Should you know anyone using Yahoo (or another hosted solution), now would be a good time to consider telling them about Piwik. As you may very well know, unlike other "hosted solutions" through search engines, when you use Piwik, your data is between you and your site.
Piwik is a free software alternative to Google Analytics, and is already used on more than 320,000 websites.
Piwik is a PHP/MySQL application installed and integrated with your website before we begin implementing your search engine optimization solutions to track your search engine & website traffic analytics.
Once we begin tracking your website and its search engine optimization changes, you'll have access to real-time analytics reports much like other search engine analysis tools offer, and with the added comfort of knowing it's your data under your control.
In layman's terms, you can check out who has been visiting your page, when, how and why. You can create goals and track conversions. You can track an unlimited number of websites, and create users with permissions to view or administer one or more websites.
Our Vancouver site optimization team has helped numerous Vancouver clients experience their best years in business following the optimization of their website.
We review our client's website content and architecture with a fine tooth comb based on over a decade of experience leading the transportation, tourism, hospitality, business services and human resources sectors. Considering our search engine optimization strategies have proven to work time and again, we feel it's important to keep an eye on progress and look forward to implementing oversight through an easy-to-use, accessible website analytics application both of us can understand.
If you're not on the phone already, be sure to contact our Vancouver site optimization team for more on how we can help you get optimized today — call 604.540.2348 or email us!
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