Our Vancouver Inbound Link Building & Cross-Linking Solutions

Search engines haven't had many options outside of trusting webmasters in accurately portraying their web site content via meta tags and text. But not all webmasters have been completely honest in describing their sites using these web marketing tools.

As a result, inbound links from related directory listings and topical artcle submissions have become rather valuable, each link almost considered as a vote for the respective website.

» Cross-Linking & Inbound Links

In order to increase a web site's relevance to users' searches, search engine programmers have developed algorithms that provide higher relevance to your web site through unbiased, third-party criteria.

Alta Vista and Google were some of the first major search engines to employ this practice in their ranking algorithms. Though the actual algorithms are closely guarded secrets, link analysis appears to have great weight in the search engine's determination of site relevance.

» Link Density & Link Popularity

So what is meant by link analysis and how does it affect your web site's ranking? Link analysis is the evaluation of which sites link to yours, what types of sites link to those sites, the density of the links, and what terms are highly relevant to these sites.

Link density refers to how many sites link to your site. The higher the number of relevant links from other sites to yours, the higher your overall ranking. Link popularity can be defined as using third-level linking to determine a site's topic relevance. The search engine looks at which sites link to the sites that link to you. For link popularity, the quality of the links is the most important factor, not the quantity.

Web sites pertaining to a particular subject have a higher density of cross links to other sites that are relevant to the same subject. High-density cross linking indicates a topic 'cluster'. Web sites found in such clusters are assumed to be highly relevant to the clusters' topics, and earn a higher search engine relevancy ranking for that topic.

» Vancouver Cross-Link & Link Exchange Development

So, where does digital diamond web media's web marketing expertise fit in and how does this work with your Vancouver, Greater Vancouver and Vancouver Island web site?

Link requests are becomimg a higher priority for successful web marketing strategists. This process can take quite a bit of time: initiating contact with the sites' webmasters, asking for cross-link approval, awaiting their decisions, and finally getting the green light for the cross-links to be established.

Our Vancouver web marketing team recognizes both the importance of cross-linking as well as the amount of time and resources this web marketing process can consume.

As an added value to our Vancouver, Greater Vancouver and Vancouver Island web marketing clients, we help formulate and manage this web marketing process for you.

Contact us for more information on our Vancouver cross-link and link building services.