Our Vancouver Banner & Newsletter Advertising Solutions

Online Internet advertising covers a number of different online media, including banner advertising and ezine advertising.

» Vancouver Ezine Advertising Management Services

Have you noticed corporations and small business alike jumping onto the online ezine advertising and email newsletter advertising bandwagon? They know the value of a dollar. For a few thousand dollars they can take out a half-page ad in ONE hard-copy magazine offline. For the same price they can advertise in multiple ezines and reach literally hundreds of thousands of targeted prospects, faster and cheaper.

Ezines are electronic magazines or newsletters. Online ezine advertising and email ezine advertising are rapidly becoming the most popular marketing tools on the internet! The number of ezines on the net has exploded from a few hundred in 1993 to literally hundreds of thousands currently covering thousands of different subjects!

There are two very distinct ezine varieties on the Internet.

The first type of ezine is basically a web site. Anyone that has the web address can check out the ezine. Some web-based ezines are free and others charge a subscription fee. Although this type of ezine is very nice to look at (graphics and sometimes audio content is included), the marketing value is not nearly as strong as the following ezine variety.

The next type of ezine is delivered directly to your email address. That's what makes it so popular with online marketers. Since people don't have to actively seek out each issue, the marketing value is boosted greatly! These "email ezines" have begun to grow in number very rapidly, as more and more people jump on the Internet. Most of these email ezines offer free subscriptions, with ezines being distributed daily, weekly, bi-weekly or monthly.

Take a look at the advertising section of your favorite email ezine. The reason there are so many ads there is simple... ezine advertising is a viable web marketing channel! Not only do you reach your target audience, you reach them by the thousands.

» Vancouver Banner Advertising Campaign Management

To increase traffic for your website, effective banner advertising can help dramatically. There are a number of tricks to producing effective banner advertising, three of which are covered here.

First, make sure your message is clear & concise. The average Internet user's attention is shorter than ever. So, get your point across quickly & efficiently.

Second, try to include at least one or two interface objects in your banner ad design such as a button or a drop down box. This tactic has proven to engage visitors and invite them to click on the banner advertisement time and time again.

Third, although the banner advertisement should be attractive & eye-catching, refrain from using too many colours. More colors, larger file size. This is especially true for animated GIFs. The larger the file, the longer the download time for your banner advertisement. And as mentioned, the point is to get your message across as quickly as possible.

Contact us for more information on our Vancouver banner ad & ezine advertising services.