Our Vancouver Website Copy-Writing Services

Does your Vancouver or Greater Vancouver business have a website that is just not performing the way you believe it can? Are you planning to have a web site developed to sell your product or service? Looking to significantly increase your online sales?

Our Vancouver web copy-writing services motivate your clients to buy your products and services. Engage your target market and keep your website search engine friendly with our team of professional Vancouver web content writers.

Achieve more than just drawing your target audience to your website. Convert your website visitors into customers. Turn your website into a successful sales tool by letting our Vancouver copy-writing professionals combine your knowledge of your business with our expertise in online communications and web presence development. We integrate copywriting into our overall web-marketing strategy of increasing your company's online presence.

» What Is Website Copy-writing?

One would think that because so many books have been written on the subject of copywriting, the Internet must be crowded with outstanding web copywriters. This simply isn't the case. While there are many talented copywriters able to write for the offline world, very few skilled web copywriters exist who can write effectively for the web.

In public relations and marketing circles, the language employed to communicate a sales message in an advertisement or commercial is called "advertising copy" and the people who write these words are called "copywriters". Of course, this shouldn't be confused with "copyright", which is what protects and regulates the use of creative, intellectual and artistic works.

Similarly, web copy refers to the words employed to communicate a sales message on the Internet and to draw traffic to your website via search engines and directories. The people who craft these words are called "web copywriters."

» Isn't Web-Copywriting & Web Content The Same Thing?

Although distinctly different in tone from advertising copy, web copy has some similar objectives for a business' website: to generate traffic, leads, customers, sales and, ultimately, profits.

Web copy should not be confused with web content, which is simply text written for a website for the purpose of informing, communicating or entertaining the reader. Nor should it be confused with sales copy, which would include copy written for sales sheets, data sheets, brochures, and any other marketing collateral, which provides you with the opportunity to sell your product or service, or perhaps educate your target audience.

Web copy-writing involves a fine balance of two distinct areas of expertise.

First, it refers to the words employed to communicate a sales message on the web. Although distinctly different in tone from sales copy, web copy has the same objectives: to generate leads, customers, sales and, consequently, profits for a website.

Second, copy needs to be written with search engine optimization in mind. As professional website copywriters, part of our work involves figuring out the best keywords and keyphrases with the aim of bringing the greatest volume of targeted traffic to your website - visitors who are most likely to be converted into clients or customers.

The traffic visiting your website should be pre-qualified prospects, not market researchers or students writing a thesis on your industry. Otherwise, your website's return on investment begins to quickly diminish!

» Why Hire Our Vancouver Website Copywriters?

At Digital Diamond Web Media, we methodically investigate your industry's keywords and keyphrases and seamlessly integrate this new vocabulary into your website content. As a result, your website will naturally and organically ascend to the top of the search engines without having to use high-priced pay-per-click advertising campaigns or sponsored listings.

There are a few other reasons why you'd want to hire our Vancouver web copy-writers - the implications of duplicate content, spelling and grammatical mistakes as well as boring copy.

Not interested in ranking high on search results? Duplicate content is the fastest technique of having your website excluded from the search engines' results! On having gone over our copywriting questionnaire with you, our web copywriters put "pen to virtual paper", creating all written website content from scratch.

Aside from an overabundance of busy animations or force-fed music, boring copy can drive your website visitor directly to the "back" button. Do not pass go - do not collect any dollars! Our Vancouver web copywriters know how to write engaging copy, which won't make your visitors want to visit your website just to ensure they get a good night's sleep. Attention-grabbing originality is a must for us as it should be for your website.

And last, but certainly not least, don't aggravate your prospective clients and customers with a website bursting with grammar, spelling and typographical errors. Our professional web copywriters ensure your website's content is proof-read and error-free. Awkward mistakes, unintended omissions and factually incorrect copy will soon become a thing of the past.

Don't hesitate any longer - call 604.540.2348 or email us today!