» Search Engine Marketing SEM - Vancouver Web Marketing
Once your Vancouver website optimization is complete, our Vancouver web marketing team begins submitting your website to local, regional and international search engines and directories. Any RSS or XML feeds will be submitted to related and suitable XML feed and blog directories. There's also quite a difference between search engines and directories as well as RSS and blog directories and pinging services.
♦ What Is A Search Engine?
Search engines are large databases of listings for web pages, web sites and online media. These listings are able to be found based on search criteria the search engine visitor inputs and an algorithm used by that search engine to determine a web site's relevancy rating.
Search engines use an online software program, often referred to as a "spider", to scan websites and their web page content for common occurences of targeted key words and/or key phrases. This information is periodically archived, and routinely cross-referenced as visitors conduct their searches on the search engine web site.
♦ What Is A Directory?
Directories are similar in application, but differ in that real human beings actually review the website you've submitted. Different directories may have varied requirements in order to be listed in their web directory. For instance, you may need to be involved in a particular industry or have an office located in a certain region in order to be listed on a local business directory.
Directories offer visitors the option of looking for a specific topic, product or service through categorized listings found under various catalogue headers such as Automotive, Business, Financial Services, Travel, etc. Listings may also appear under several directory sub-categories such as 'Travel - Ground' or 'Business - Vancouver - Transportation', depending on content relevancy.
♦ What Is A Blog Directory Or A Blog Pinging Service?
A blog directory is a directory dedicated to sorting and categorizing blogging sites, and typically only blogging sites. Blog directories are worth an extra mention as they provide yet another resource for link building when it comes to marketing and promoting blogging sites.
A blog pinging service is another animal altogether.
In blogging, a ping is an XML-RPC-based push mechanism by which a blog notifies a server that its content has been updated. Today, most blog authoring tools automatically ping one or more servers each time a blogger creates a new post or updates an old one. Blog search engines can provide fresh results very quickly by polling only the newly-updated blogs. Similarly, aggregators use results from ping servers to tell subscribers which items on their subscription lists have fresh material.
♦ What Is An RSS News Feed Aggregator?
An RSS news feed aggregator, also called a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (or vlogs) all in one location for easy viewing.
Aggregators reduce the time and effort needed to regularly check websites for updates, creating a unique information space or topic-specific newspaper. Once subscribed to a feed, an aggregator is able to check for new content at pre-determined intervals and retrieve the latest updates.
♦ Why Are Search Engines, Directories, RSS News Feed Aggregators Important?
Search engines are still very important when it comes to marketing one's website. For most business websites, the majority of traffic flow comes through search engines such as Google - some experts claim anywhere from 50% to 90% of their traffic comes from search engines.
Should the majority of your traffic be coming from another source, either direct or through a referral site such as Facebook, a review site such as Yelp or a directory such as Yellow Pages, it's worthwhile investing some time optimizing your website to boost your performance in search engines.
Another important and often over-looked activity to help proliferate your website around the Internet is the submission of your website to local, industrial or commercial, and niche-specific directories. Each directory has its own set of submission guidelines - some are free, some are not; some require a link back from your website to theirs, and others won't; some will only list your business if you pay an annual or one-time fee. All may very well help contribute to your search engine marketing efforts.
One more contributing factor to our ongoing Vancouver search engine marketing success is the use of RSS news feeds for both integration and syndication. RSS news feeds can help search engine marketing efforts in two ways: providing dynamic, up-to-date information, which search engines look favourably upon; and by providing an outlet for your own website's news to be funneled through by syndicating your own RSS news feeds.
♦ Making Good Use of Our Vancouver Search Engine Marketing Services
Over the last decade, our Vancouver search engine marketing team has helped hundreds of Vancouver website marketing clients experience incredible, long-term results consistently. We collect, categorize, maintain and monitor over 4700 general, industrial/commercial and niche directories as well as hundreds of social media marketing platforms, all of which are used regularly during our search engine marketing initiatives.
Our proven search engine marketing methodology works time and again, leaving clients with positive results for months and even years after our work has been completed.
Contact our Vancouver search engine marketing team for more information on how we can help begin promoting your website today - call 604.540.2348 or email us!