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» Social Media Marketing SMM - Vancouver Web Marketing

Social media marketing refers to gaining website traffic or attention through social media platforms or hubs such as Facebook, Flickr, LinkedIn, Pinterest, Tumblr, Twitter, Vimeo and YouTube.

Social media itself is a catch-all term for sites which provide radically different social interactions. For example, Twitter is a social site developed to allow people to share short "updates" with others. Facebook, on the other hand, is a well-rounded social networking site which enables people to share updates, photos, join events and a variety of other activities.

Social media is largely about understanding and building communities, then interacting within them in a mutually beneficial way. Individual social campaigns boost visibility and value, while maintained social presence not only creates strong long term relationships, but contributes to search engine rankings. Our Vancouver social media marketing strategies consider both campaign-oriented and ongoing activities.

♦ Choosing To Be Social - Vancouver Social Media Marketing

Our Vancouver social media marketing solutions center on creating content which attracts attention and drives visitors to share it with their social networks. Corporate messages spread from user to user and presumably resonate as they appear to come from a trusted, third-party source, as opposed to the brand or company itself.

Through social networking sites, brands and companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. By choosing whom to follow on these sites, products and services can reach a very targeted audience.

Social media marketing can help you ...

And the aforementioned barely begin to scratch the surface of how powerful social media marketing can be. In the wrong hands, social media marketing can also be quite dangerous. Let's just say if you're having a bad day all around - you probably don't want to start ranting about it on Facebook or Twitter. Be cognizant of what gets posted, and have a social media marketing policy in place.

♦ Why Have A Social Media Marketing Policy?

The biggest challenge for companies when it comes to social media is giving up control. However, for social media to enhance your marketing messages effectively, you will need to trust and empower your users. If you don't, you risk losing their trust.

Should you be at all tentative about social media marketing, propose guidelines which establish boundaries. If you need to limit access or build in an approval process, do it now. It's much easier to be stricter in the beginning and loosen control over time than it is to reign in control after the fact.

Developing and implementing your Vancouver social media marketing policies and procedures doesn't just make it easier to let go, it helps empower your employees, allowing them to get more done. It goes without saying that, if you're in an industry that is heavily regulated, your policy will have to go beyond the basics so it is well-understood what is and what is not permissible.

♦ Which Social Media Sites Make Sense?

There are countless social media and social networking sites on the web today. Which one's make sense to be a part of your Vancouver social media marketing campaign and which don't? The answer really depends on the nature of business you're in and the amount of time and resources you or your team are willing to dedicate to maintaining the social media marketing efforts.

As you can tell, there are a number of directions your business could go socially.

Remember,... it's about being social, not selling.

♦ Engaging Our Vancouver Social Media Marketing Services

At Digital Diamond Web Media, our Vancouver social media marketing team understands all this "social media" may seem to be a little overwhelming. Sure, it may very well take a little time to cultivate contacts in your chosen networks - as the saying goes, you reap what you sow. We're ready to work with you, to teach you the ropes and pass the reigns on when you're comfortable and ready.

Be sure to contact our Vancouver social media marketing team for more information on how we can help your online business today - call 604.540.2348 or email us!